Essential Phone designed by Andy Rubin was launched recently. This is one of the best smartphone options for the users who are looking for excellent features at the pocket-friendly price. This smartphone designed by Android founder was expected to attract a large number of users as Android is a popular operating system which powers many smartphones. It was expected that the launch of the Essential phone would leave all the giant smartphone manufacturers behind in the race. However, the scenario is completely opposite.
The pre-orders for the Essential phone had begun from August 17. It was expected that the sale of the smartphone device will shake up the smartphone market. However, according to the latest reports, the company have sold only 5,000 units of the smartphone since the pre-orders. These numbers are very too low which does not even match the sales of Blackberry.
This data related to the sale of the Essential smartphone comes from BayStreet Research. This research firm tracks the number of smartphone sales across the United States. These numbers may not be accurate but they are worrying as this record is the lowest.
Apple, Samsung, and other popular smartphone manufacturers record millions of smartphone sales every quarter alone in the United States. Considering these numbers, Essential Phone is nowhere in the smartphone race. However, the Essential Phone company officials did not respond to these queries. Although the device has enhanced features, the marketing and retail strategy followed by the company might have resulted in poor sales.
The device has a price tag of $700 and is available on Amazon, Best Buy, and official Essential website. The white color of the Essential phone is not yet available. Compared to the Essential smartphone, OnePlus have recorded more sales with less exposure. The essential phone was launched amidst the release of different smartphones like iPhone 8, iPhone 8 Plus, Samsung Galaxy Note 8 and LG V30. The sale of an Essential phone in this quarter is expected to go down as many smartphones manufacture like Google is planning to launch its Pixel 2 smartphone device.
As this smartphone is the first one to be released by the Essential company, the product will take some time to make its presence in the competitive smartphone market.